McDonald's needed a TikTok example showcasing how to launch their new $5 Meal jingle on the platform.

 

The same day I received the request, I went to a local McDonald's and filmed a dynamic, music-driven video that invited audiences to participate by showing us their McDonalds Money.

 

This real-time execution not only demonstrated the concept in action but also highlighted an engaging, organic way to drive user interaction with the campaign.