While working at a previous agency, one of my client rosters included StretchZone franchisees where I conducted a virtual training program to teach franchisees how to shoot high-quality organic social media content, ensuring consistency across locations. I guided them on filming techniques, storytelling, and brand alignment, empowering them to capture engaging footage that showcased StretchZone’s services and customer experiences.

 

Afterward, I handled the editing process, optimizing the content for both organic social media and paid ads. This approach led to higher engagement rates and a lower cost per lead (CPL), as authentic, location-specific content resonated better with target audiences.