Each year, Hard Rock is a key partner of Formula 1 in Miami, hosting VIP suites, live music, and branded activations at the Hard Rock Stadium circuit. Their presence blends entertainment and motorsports, elevating the fan experience throughout race weekend.

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Under Nicole Cruz Co., I helped ideate the shot list, direct, film, and appear as talent for a set of UGC-style videos designed for @hardrockofficial’s Instagram and TikTok. The content spotlighted the Hard Rock Beach Resort at Formula 1 and was created to feel organic and TikTok-forward, resonating with younger audiences online.