Digital Resource
January 2022 2021 - Present
Digital Account Manager
Manages a diverse client portfolio of 45 - 55 clients with services in social media, email marketing, Facebook ads, Google ads, Programmatic Ads, SEO, and website design. Responsible for planning, developing, and managing clients ‘strategies to improve their web presence and achieve their digital marketing goals. Analyzes the effectiveness of digital strategies by tracking campaign KPI’s and metrics such as customer conversion rates, cost-per-click, reach, engagement, and ROI. Specifically helps social media clients brainstorm ideas for their platforms, such as imagery and video content to help grow their accounts. Works alongside the multimedia team to plan and execute photo and video shoots for client’s social media and website presence.
Social Styles Marketing July 2021 - January 2022
Social Media Manager
Curated and scheduled social media content for six brand accounts across Instagram, Facebook, LinkedIn, and TikTok averaging 30 posts a week. Conducted influencer outreach and recruitment to promote each brand's initiatives and secured collaborative opportunities. Performed regular monthly reporting of social media metrics such as follower counts, engagement rates, and generated leads across platforms. Researched competitor brand performance and acted upon trending topics to out-perform and elevate social media presence. Conducted community engagement and management efforts to build each brands voice and boost a sense of community
Souvlaki Grill May 2019 - May 2021
Social Media Coordinator
Produced and scheduled content for Facebook, Instagram, and business website to engage customers, resulting in a 30% increase in reach within the community. Created digital and print paid promotions to generate customer leads and target prospective clientele. Delivered timely customer support through multiple social media channels to ensure satisfaction and retention rates. Analyzed social media trends and insights to improve restaurant messaging across all platforms.
Florida Department of Health Nov 2019 - Apr 2021
Health Policy Specialist
Designed various digital and print communication materials in adherence to the Department of Health branding guidelines. Boosted social media reach and engagement on Facebook by 60% for community partnership efforts. Wrote and disseminated press releases to further promote Health Department initiatives. Converted longform blog and research content into appropriate social media content
Skills
Certifications
Eat CandyCan
Social Media Manager
Startup functional vitamin gummy brand. CandyCan makes healthy gummy bears that are plant-based, contain less sugar, more natural fruit, and are made with non-GMO ingredients. I curated and scheduled social media content for Instagram, Facebook, and TikTok averaging 10 posts a week. This included Feed Posts, Stories, and Reels. The goal of the brand is to post on trending topics, be funny, and tie into the brand.
Clients
Nulla Wellness
Social Media Manager
Nulla Wellness is the first, membership-only, vegan and plant-based wellness marketplace. The goal of this health hand wellness subscription box was to launch its presence on social media and promote health and wellness-based posts. I curated content for Instagram, Facebook, and Tik Tok averaging 10 posts a week. This included Feed Posts, Stories, and Reels.
Aletha Health
Social Media Manager
Over 20+ years as a physical therapist, Christine Koth discovered how tension in the iliacus is responsible for pain in many areas of the body. After initial success inventing the Hip Hook to replace her highly-effective manual release techniques, she co-founded Aletha with a mission is to bring this tool and her philosophy of solving pain into the mainstream. I curated and scheduled social media content across Instagram, Facebook, and LinkedIn averaging 14 posts a week. The goal of this physical therapy brand is to promote their holistic wellness tools, therapy tips, and tie in their founder’s personal Instagram page to the brand.
GI Go Fund
Social Media Manager
GI Go Fund is a 501(c)(3) nonprofit charitable organization that assists veterans, active-duty personnel, their family members, veteran supporters, and all members of the military community with finding employment, connecting to their benefits, and accessing housing opportunities. I curated and scheduled social media content across Instagram, Facebook, and LinkedIn averaging 11 posts a week. The goal of GI Go Fund was to promote it' initiatives, get the audience to donate to support their veterans, and provide updates on events and opportunities that the community could get involved in.
Social Media Manager
Souvlaki Grill
Souvlaki Grill is an award-winning, family-owned Greek Restaurant in Palm Beach County. Serving traditional grilling and authentic cuisine, the aim of their social media presence was to showcase their food and promotions. I shot, curated, and scheduled social media content across Instagram and Facebook. Additionally, I designed the home website to accommodate online ordering as well as helped cater events at weddings, house and corporate parties.
FDOH & TFA
Health Policy Specialist
As a Tobacco Prevention Health Policy Specialist for the Florida Department of Health, I worked hands-on with a Tobacco Community Partnership to help elevate their social media presence and coordinate quarterly meetings with the community. Much of my work was taking long-form blog content and repurposing for social media content. Additionally, I created in-house digital and print health communication materials for FDOH to distribute to the community.
